Professional Madman! I've been in the business for years and have done design and advertising work that you have seen. Now I teach advertising principles, graphic design, and PhotoShop skills.

I met Bruce back at Pratt around 2005, when I landed in his class on branding and packaging. What stuck wasn’t the syllabus—it was how he got a room full of sleep-deprived design kids to feel something.

Bruce doesn’t just assign projects. He sets off creative chain reactions. Nostalgia, memory, meaning—he’d pull it all into the mix. Suddenly a product wasn’t just a thing, it was a story. A moment. A truth.

Fast, insightful, and sharp as a tack—he teaches the craft and the why behind it. Students don’t just learn advertising & design under Bruce. They learn how to make ideas stick.

Pro tip: bring in a couple boxes of Mallomars and a large hot coffee, and you just might unlock some of Bruce’s greatest stories and sharpest insights. Worth every crumb.